The Delta Media P.R. Clinic

We work hard to ensure that our clients have the tools they need to effectively promote their messages. The Delta Media P.R. Clinic endeavours to answer the questions of our clients and other communications professionals to ensure that their public relations program are as effective as possible.

Every month, a member of our team posts a relevant article on the art and science of strategic communication, ranging from Web content to media relations to government relations and research.

Please take the time to read our current article and archive. If you have a suggestion or a question for the P.R. Clinic, you can use the form below to submit it to the Delta Media team.

Featured Articles

Breakfast of Champions: How to connect with the most important people of your PR campaign
By Bernard Gauthier, MA

Every organization has champions - a small circle of people who are more in touch, engaged and committed than the norm. They are the early adopters who are among the first to embrace the kinds of changes in behaviour your association is trying to foster. more >

The 500-channel universe has shifted
By Ken Anderson

The CRTC’s eighth annual Broadcasting Policy Monitoring Report released in July contains some important information for communicators – particularly media relations, new media professionals and advertisers. more >

Association improves its news releases: Editors and producers respond with expanded coverage
By Bernard Gauthier, MA

The news release is perhaps the most important media document your association will publish. A great release can generate coverage for a small story and, more importantly, a weak release can keep your big news hidden from editors and producers. more >

Less is More: Getting Your Messages Read in the Digital Age
By Bernard Gauthier, MA

I’ll be brief. People are busier than ever. They are deluged with more information from more sources. To survive, they scan more, ignore more and remember less of what they do read. more >

Past Clinics

• Scoops, Embargoes and Positive Media Relations
• Polishing Your Presentation Style
• Handling Tough Questions
• Let’s be clear about focus groups
• Polishing Your Presentation Style
• Three Things You Should Never Forget About an Audience
• Weaving a Web that Works
• A test of your PR Strength
• How Key Are Your Key Messages?
• Communicating in times of crisis
• Finding a Media Relations Angle that Works

Have a PR question you’d like answered in the PR Clinic? Let us know here. We can’t answer all the questions we receive, but if we do, they’ll appear on this page.