Positive Media Relations:
Customized Media Spokesperson Training
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Delta Media's Positive Media Relations training seminars
are delivered by media relations specialists, many of whom are veteran
ex-journalists and all of whom are experienced media spokespersons. All
training is tailored specifically to individual participants in terms
of their assigned communications obligations.
This seminar offers invaluable advice on becoming message-driven
and practical experience in front of the microphone and camera.
Delivered in a one-on-one or group setting, Delta Media’s Positive
Media Relations training seminars include individualized
instruction on how to craft powerful media messages, how to ensure
control over interview content and give reporters what they need
while getting your message across. More importantly, it offers
invaluable models and an opportunity to practice your skills during
simulated on-camera interviews.
Our expert trainers will show you
how to:
- Understand the media and their needs
- Prepare for a radio,
television, print or telephone interview
- Structure powerful
messages
- Avoid trap questions and use bridging techniques
- Cope with nerves
- Maximize your media opportunity
- Deliver your messages with confidence
All training is customized to our clients’ needs and the
issues and experience of each participant.
What will I learn?
In addition to helping you to deliver your media messages more
effectively, Delta Media’s Positive Media Relations training
seminar will show you how to craft those messages.
Delivered in a one-on-one or group setting, Delta Media’s Positive
Media Relations training seminar includes individualized
instruction on how to give reporters what they need while getting
your messages across.
In addition to helping you to deliver your messages effectively,
Delta Media’s Positive Media Relations training
seminar will show you how to craft those messages.
We will show you how to ensure control over interview content,
how to deal with difficult questions and how to avoid some of the
media’s traps. We will also provide you with bridging techniques
and tips on body language and dress.
For more information, consult the sample Seminar
Agenda or contact us by telephone,
e-mail or facsimile.
Who should attend?
Anyone who must deal with the media will benefit from this program,
in particular, community and political leaders, business and association
executives, senior managers, marketing personnel, communications
and information officers.
This seminar also provides support staff with an excellent understanding
of the spokesperson’s needs and teaches them the questions
to ask when the media calls. 
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