Positive Media Relations

Customized Media Spokesperson Training

Pre-Training Questionnaire

The completion of this form will provide our trainers with issue-specific information that members of the media may ask you about in relation to a news story, feature article or backgrounder. We ask that you choose TWO real issues, situations or concerns that you and/or your organization face — ones that may be difficult to deal with in terms of the media.

PLEASE ENSURE THAT WE RECEIVE YOUR COMPLETED QUESTIONNAIRE WITH ANY RELEVANT BACKGROUND INFORMATION (e.g., press clippings, video/audiotapes, news releases, communications plans, etc.) AT LEAST ONE WEEK PRIOR TO YOUR SCHEDULED TRAINING.

This form may be submitted on-line or printed and sent via facsimile to Attention: Delta Media Training at 613.233.5880.

Any and all information provided with this profile will be treated in the strictest confidence.

Participant Identification
Name: (As you wish it to appear on your training certificate)
Title:
Organization:
Address:
Telephone:
Facsimile:
E-mail:
Web site:
Area(s) of responsibility:
Extent of media relations training:	None Some Extensive
Extent of experience as a media spokesperson:	None Some Extensive
Training Date, Time and Location
Date to attend session (if known):
If your training date has not yet been confirmed, please provide us with your preferred date(s) and time(s) below: My preferred dates and times are:	I need this training as soon as possible. Preferred Date: 1st choice: a.m. p.m. / select 2nd choice: a.m. p.m. / select 3rd choice: a.m. p.m. / select
Location of session (if known):	Delta Media, Suite 405, 350 Sparks Street, Ottawa, Ontario (subject to availability;located in the Delta Hotel office complex, entrances from Sparks, Lyon and Queen Streets) Other (please specify):
Learning Goals
I want to learn more about (please check all that apply):	Understanding the media and their needs Preparing for an interview Radio Television Print Telephone What to ask when the media calls Issue and/or audience identification Structuring powerful media messages Dealing with difficult questions Avoiding trap questions Bridging techniques
I am also interested in learning about: NOTE: More than one seminar may be required to cover all topics requested.	Handling media scrums News conferences News releases Backgrounders Question and answer documents Building relationships with the media Setting the record straight My rights Body language and dress Coping with nerves Media relations planning Media monitoring and analysis Other (please specify):
Issues Issue No. 1
Please provide a brief summary of your issue.
Difficult questions you could be asked:	1. 2. 3.
What is the perspective/image you wish to create?
Issue No. 2
Please provide a brief summary of your issue.
Difficult questions you could be asked:	1. 2. 3.
What is the perspective/image you wish to create?
	OR