Case Studies
Task Force Two: A Physician Human Resource Strategy for Canada
Client:
Task Force Two: A Physician Human Resource Strategy for Canada
Challenge:
Provide communications support to promote Task Force Two initiatives
to the healthcare community, Federal, Provincial, and Regional
governments, and the general public.
Project:
- Created a communications and media relations plan
- Created a Web site
- Built a healthcare stakeholder database
- Designed and published a number of reports
- Established media opportunities in collaboration with Dr. Hugh Scully,
M.D., FRCSC, Task Force Two co-Chair
- Created customized Power Point presentations for various audiences
across Canada
- Wrote, designed, and published a corporate brochure
- Designed a quarterly newsletter
Result:
- Created a strong communications foundation within Task Force
Two infrastructure
- Build media profile
- Created valuable communications tools including a fully functional
Web site receiving regular traffic
- Task Force Two co-Chair met with dozens of communities promoting the
organization's initiatives
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