Case Studies
SCO Health Service
Client:
SCO Health Service
Challenge:
To raise awareness of the SCO Health Service through strategic communications
planning and implementation, in advance of a major fundraising campaign.
Project:
- Development of new brand identity
- Focus group testing Media relations for various announcements
- Special event management
- Print and transit advertising
- Radio PSAs
- Evaluation and redevelopment of the organisation's Web site
Result:
- Advertising–more than 16.2 million impressions locally
- Media relations–more than three million Canadians reached
- Exceeded fundraising target
- Created a sense of pride within the organisation, excitement towards
public relations and a belief that it is effective
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