Case Studies
Royal College of Physicians and Surgeons of Canada
Client:
Royal College of Physicians and Surgeons of Canada
Challenge:
- An explosive issue that was certain to generate media interest
- The need to ensure the medical profession was properly represented
in the media coverage
- The need to move quickly - client approached us less than 3 weeks
before the launch
Project:
- Carefully craft media materials that position the client's position
clearly
- Develop a national media list of leading reporters
- Prepare Q&A documents and brief spokespeople
- Pitch the story carefully to leading health reporters across the
country
- Organize a media conference
Result:
- Extensive national media coverage in all major print, radio and
television outlets
- Balanced coverage that included all of the client's key messages
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