Case Studies
The Royal College of Physicians and Surgeons of Canada
Client:
The Royal College of Physicians and Surgeons of Canada
Challenge:
The Royal College of Physicians and Surgeons chose to undertake
a national communications campaign aimed at its Fellows, the Canadian
public, media outlets and the federal and provincial governments.
On the strength of its experience in health care and working with
national associations, Delta Media was retained as the Royal College's
full-service communications agency.
Project:
- Develop a strategic communications plan and work closely with the
College's communications staff and leadership
- Conduct interviews with medical specialists across the country
- Review existing literature and conduct a thorough situation analysis
- Develop a cost-effective action plan Implement action plan
- Conduct market research Research, write and produce The Royal College
newsletter: Dialogue
- Re-brand and promote the RCPSC annual conference 2000-2001 Promote RCPSC
annual conference 2002
- Conduct media relations on emerging events and issues
Result:
On the strength of the initial strategic communications plan, Delta
Media continues to work closely with the Royal College on many public
relations and communication projects.
 back
to case studies
|
