Case Studies

Launch of Winter Solstice

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Ontario Tourism and Marketing Partnership

To facilitate the development of new cultural tourism experiences within Ontario's cities
To generate interest in and awareness of Ottawa's newest winter experience known as Winter Solstice
To attract mature travel-seekers to the region in order to offer them the opportunity for personal fulfillment and enrichment in the cold of winter
To create the opportunity for repeat yet unique cultural heritage experiences in Canada's capital region during the winter season
To highlight the various sectors of tourism in a unique and enticing manner To develop a website that would allow consumers to customize their visit to the Ottawa region

Brought together cultural, heritage and tourism partners from around the Ottawa region in order to create and maintain an alliance
Developed a wide range of packages that offer a variety of experiences for the mature travel-seeker
Organized, planned and coordinated the launch of Winter Solstice at the National Arts Centre
Created and managed the development of the official Winter Solstice website
Generated a wide variety of media contacts including those in Upper New York and Quebec
Positioned Winter Solstice as the ideal product for those looking to find something new and enriching

Increased awareness of Ottawa the region as the destination of choice for tourists in the winter months Increased awareness of the Winter Solstice product and its ability to meet a wide variety of consumer demands
Heightened understanding of the Ottawa region as the perfect place for short, getaway experiences
Attracted a wide variety of media coverage despite a narrow news window Increased acknowledgement of Ottawa's unique cultural product offering Increased visitation to Ottawa during the winter