Case Studies
National Public Service Week
Client:
National Public Service Week
Challenge:
Develop and create a Web site in both official languages in-line
with communications strategy
Project:
- Created an original NPSW downloadable screen saver
- Developed and posted a calendar of events, by department, in the
National Capital Region
- Designed all graphic elements emulating look created for the Week
and kept consistency with printed materials such as posters, brochures
and advertising
- Refined the site in year two of the campaign to reflect new priorities
in terms of audiences and to enhance its look and feel
Result:
The site became an integral part of the campaign, drawing from
the publicity created by the other elements of the campaign and
moving our audiences to action with informative tools and interactive
features.
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