Case Studies
MD Management subsidiary of the Canadian Medical Association
Client:
MD Management, a wholly-owned subsidiary of the Canadian Medical
Association
Challenge:
To quickly build attendance to a national series of financial planning
seminars
Project:
- Created bold campaign- impossible to ignore
- Several elements: posters, teaser postcards, invitations, reminder
cards, newsletter, ad, evaluation and question sheets, in depth
brochures and speeches, signage
Result:
Attendance was at capacity. Overflow rooms were used in a number
of cities with a television feed. Additional cities were booked
and a second series was held later to meet the demand.
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