Case Studies

Lunehiver - ECOadventures

Client:

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Lunehiver - ECOadventures

Challenge:

It was Delta Media's experience in the tourism industry that encouraged Lunehiver, an eco-tourism and adventure company in northern Quebec, to seek our assistance in developing and implementing a marketing strategy for the launch of their business.

Project:

The marketing plan included the creation of corporate communications and marketing tools such as:

• The development of a unique bilingual company name (ECOadventures) and bold graphic identity
  
• The design and printing of a business stationary package consisting of business cards, envelopes and letterhead
  
• The design and printing of a bilingual lure brochure supporting the company's commitment to green, professional and safety travel practices
  
• The creation of a press kit complete with info sheets and press materials contained in a full-colour kit folder
  
• The production of a kiosk backdrop for tradeshows
  
• The creation of a commercial Web site to showcase ECOadventures product offering, company expertise, survey and a custom on-line reservation form
  
• The development of a customer database to manage reservations
  
• The production of an interactive CD-ROM highlighting product offerings in water- based, land-based, winter and cultural experiences

Result:

Delta Media created a strong corporate brand identity, marketing tools and a Web site to serve as a launch pad for marketing Lunehiver's packages of ECOadventures products to the Canada, USA and European tourism markets.

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