Case Studies
CBC Fall Launch
Client:
CBC
Challenge:
To heighten awareness of the CBC's mandate and programs among its
stakeholders, primarily legislators, federal politicians and senators
through the Fall Launch of its French and English television and
radio programming
Project:
- Coordinated planning and implementation of event
- Wrote and designed event invitation and special CBC giveaway
- Researched and coordinated mailing of over 2,000 targeted invitations,
handled incoming responses through special RSVP line, followed
up on invitations to secure attendance, provided CBC with daily
RSVP updates and produced name tags
- Planned and coordinated all audio visual and staging requirements,
catering and facility managers
- Coordinated script of the evening
- Provided on-site supervision management and supervision of event
from set-up through to tear down
Result: More than 400 guests attended including many dignitaries and television
personalities.The event consisted of a reception featuring an audio
visual presentation with remarks in both languages, highlighting
CBC's new fall programming schedule. It was recognized as a great
success by CBC representatives and the evening received positive
coverage in local print media.
 back
to case studies
|
