Market Research

Vision Research: reading between the lines … delivering strategic insight.

Our wholly-owned market research firm, Vision Research is a team of seasoned researchers and marketers experienced in working with professional associations, corporations and government organizations. Through research, we help our clients gain a better understanding of the needs of their customers, members, employees, or publics.

Using a wide array of research methodologies, members of the Vision Research team are experts at capturing and analyzing relevant data and delivering realistic recommendations.

In addition to traditional research methods Vision Research has been providing clients with innovative Web research methodologies since its inception. Whether benchmarking sites against the competition, eliciting commentary in focus groups, or leading visitors through a full-scale usability test, we provide our clients with recommendations to make their sites effective as possible at reaching and motivating the intended audiences.

Vision Research specializes in:

• Focus group testing
• Web site usability testing and content evaluation
• Membership and employee surveys
• Public opinion polling
• Competitive intelligence