Evolving with the Media: Ken Anderson sells out IABC Media Trends Presentation
"We now have to talk in terms of disposable time, not just disposable income. Consumers are getting their news ´fix´ how and when they want it, in shorter and shorter, multimedia information bursts. Knowing your audience´s news consumption habits is critical to your media relations success," says Ken Anderson, Delta Media´s Senior Counsel and Director of Training and IABC Ottawa Board Member. Ken´s sold-out IABC "Media Trends and Techniques" presentation emphasized that media consumption patterns continue to change. The presentation, which expanded on recent Canadian and US research, left the audience to re-consider how they engage the media to tell their stories. Ken provided the group with a number of best-practice solutions. Ken Anderson is a regular speaker, trainer and consultant on issues ranging from media relations to ethics. For further questions or inquiries about his training seminars or consulting services, contact: ken@deltamedia.ca.
