Media Mania: National Physician Survey Garners Positive Press Coverage
What happens when three medical groups band together, conduct a National Physician Survey and commission Delta Media to share the findings with Canada´s media.success!
The Canadian Medical Association, The Royal College of Physicians and Surgeons of Canada and The College of Family Physicians of Canada were all able to raise their profile and focus attention on important issues thanks to the recent media coverage generated by Delta Media´s PR team. The launch of the National results from the 2007 National Physicians Survey (NPS) was showcased in nearly 100 outlets -- from national coverage in major networks and dailies to blogs and influential health-sector publications.
Bernard Gauthier, Managing Partner for Delta Media comments: "We were able to work very closely with leaders from all three professional bodies to develop solid materials and prepare their spokespeople. That teamwork ensured we were able to capitalize on the important findings from the survey and share the results with millions of Canadians".
For details on the NPS study visit: www.nationalphysiciansurvey.ca.
